So our corporate team worked closely with Expedia’s team to create the #lovearoundtheworld theme and a team of 10 Expedia employees took to the streets of Edinburgh kitted out with heart-shaped balloons and collection buckets to spread the love and raise as much money as possible. Worldwide Cancer Research’s social media team supported on the day with tweets and hashtags and all funds raised were matched by Expedia.
Krishan Kadodwala, Area Manager – UK and Ireland said:
“As a Chemistry graduate, I understand the important role research plays in the fight against cancer, especially as my own father lost his fight when I was 11 years of age and it’s something that affects people all over the world. Being a global travel agency it’s important that we support causes that impact and resonate with our staff and customers all over the world and Worldwide Cancer Research fits the bill. We are proud to support the pioneering work they do by raising funds and helping to raise their profile in the UK.”