Worldwide Cancer Research Cookie Policy

Our Cookie Policy

Why do we use cookies?

A cookie is a text file that is placed on your device by the browser that is used to access the website you visit. This can make your next visit easier and the site more useful to you. We use cookies in a range of ways to improve your experience, including:

  • Understanding how you use our website
  • Showing you content that is relevant to you
  • Showing you articles, events and services that are relevant to you
  • Working with partners to serve you relevant advertising

More specifically:

  • Cookies that make the website work properly for you and enable you to make use of the secure online services that we provide
  • Cookies that collect data about your use of the website which are then anonymised and used to help us improve our online services
  • Cookies that remember your preferences and make the website easier for you to use
  • Cookies that are placed by third-party services we make use of to enhance the information we present online. We have no control over these third-party cookies.


Categories of cookies we use

Necessary Cookies - These cookies are essential for you to be able to use and move around website or for you to use certain features.

Analytical Cookies - These cookies collect information about how you as the viewer makes use of the website: e.g. your approximate regional location, which pages you visit most, how long you spend on the site. These cookies do not collect information that personally identify you as a viewer.

Marketing cookies i.e. Third Party Cookies and Cookies used for advertising - These cookies collect information if you decide to share a page from the website or if you use social media sites: e.g. Facebook. These may track how you interact with our website which then show you relevant content elsewhere on the internet. These may also be used to choose the advertisements that are displayed to you on our website and other websites.


Third Party cookies we use

  • Google Analytics - used to track website activity such as session duration, pages per session, bounce rate etc. of individuals using the site, along with the information on the source of the traffic
  • Google Tag Manager - a free tool that allows you manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code
  • Google Optimise – used to test and report on alternative versions of website pages (sometimes referred to as “A/B testing”)
  • Facebook – allows us to track and report on traffic from and to Facebook
  • Hotjar – allows us to track how website visitors browse our website
  • Microsoft Clarity – allows us to track how website visitors browse our website
  • Doubleclick – is a platform for buying advertising displayed on external online media
  • Adalyser - an analytics platform that is used to measure response to TV advertising
  • Invibes - digital advertising through in-feed ad formats


How to change your cookie settings

Knowing how our site is being used means we can enhance users' experience in the future. Our cookies do not store financial information or information which is capable of directly identifying you (such as your name or address).

If you prefer not to let us use cookie data in this way, you have two options:

  • You can adjust the settings on your internet browser to prevent cookies being downloaded. How this is done varies according to which browser you are using and we recommend you refer to the appropriate online help guides.
  • You can also opt out of analytical and marketing cookies on our website. You can do this by clicking on the yellow cog symbol in the bottom corner of our website.

Useful links

If you would like to find out more about privacy, cookies and their use on the internet, you may find the following links useful:


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